How to take advantage of Digital Marketing in the world of mechanics

The world of Digital Marketing is very vast, articulated and fascinating, because it can lead to many opportunities if used in the right way. By now, since the early 2000s, the world has undergone a strong push in the digital environment, from the very first computers, to the Internet, to the first smartphones until now. If all this was previously something accessory and of which one felt the need only partially, now it is something essential to shorten the distance with one's business partners. Despite everything, the world of mechanics still needs the commercial contact that is created in an event like the fair. Or even the visit of a supplier or a customer is now done by videoconference but the need for human contact is still perceived to create a relationship of trust with the interlocutor.

Real Time Marketing creates engagement and leads potential customers


Real Time Marketing is a branch of marketing that is becoming more and more successful, because it creates involvement and distracts from the main theme that is usually involved. This is because it gives space to current events in a sparkling way, which creates the famous engagement, which leads the user to remember the company and in the future even to choose it.

In the world of gears, purchasing is much less driven by emotion than what happens in other commercial realities. There are many factors involved including delivery time, lead time and technologies put in place. Choosing a supplier rather than another encompasses many variables. Always remaining in the reality of G.S.I., but also in that of many other competing companies, all have the same lowest common denominator, income. Then the conversion into a customer of that contact found at the fair or conversing with that person. There are many ways and one of these could just be conveyed by a good online communication strategy.

Storytelling to create a brand identity

Have you ever heard of Storytelling, probably not, but indirectly you certainly know it, as consumers. It is telling a story through images, emotions and feelings, so that those who listen to us and look on the other side of the screen can have a very precise idea of ​​who we are and why they choose us as a company. Without ever mentioning the product, hiding it until the end in order to create the expectation and amazement of the interlocutor. Often when we talk to a customer and we have to express our doubts on a technical or even a commercial level, we use examples. Here, in that case our communication will no longer be online, but the principle is the same.

In fact, storytelling was simply the desire to give a name to something that was already widely as a retention tool. Doing it online is more complex, because it is necessary to express yourself in writing, so you lose all that part of non-verbal communication, which instead could partially exist in a telephone communication.

Why did we decide to tackle this as a theme? Well, simply because it is necessary for a company to keep up with the world in which its business develops. But, even more important is certainly to miss important opportunities because you do not have the right tools to face the world of Digital Marketing by exploiting its potential to 100%.